Manta Chocolate

Knowing that Manta’s customers cared deeply about what goes into their chocolate, we made the decision to position the brand around its ingredients, placing them centre stage: on the front of every pack and in visual catalogues at point of sale. A seemingly small choice with disproportionate value.

We took some of the pain out of choosing by making the ingredients both visible and beautiful. That decision came from taking the time to understand the product, its audience and how best the two should meet.