Our work on brand identity for specialty roaster Hasbean focused on flavour and the diverse team of characters at the heart of the operation. We brought structure to Hasbean’s constantly evolving range of blends with a taxonomic approach that encouraged exploration and discovery.

The brand went on to win the Coffee Design Award for best packaging.

Working with Oliver allowed us to completely re-imagine what our brand was. He helped us focus on exactly what we wanted to say with ease, taking our team along for the journey with minimal friction. The end result is a beautifully ordered and characterful brand. It was an absolute pleasure to work with Oliver, I look forward to working together again.


What we did
Visual Identity / Art Direction / Digital Design / Packaging
Illustration by Ilya Milstein